Brand of the Year - 2015

"Volkovysk Meat-Processing Plant" winner of the Consumer category of the professional contest "Brand of the Year-2015" in the product group "Meat products".

Professional competition Brand of the Year conducted on a national scale and aims to develop competences in marketing and branding in the country, the competitiveness of domestic branded goods brand hardware and consumer awareness.

Brand of the Year in the category Consumer & categories determine the winners based on a national survey with a representative sample of respondents. The study covers all regions of the country. To determine the leading brands used open-ended questions for spontaneous recollection brands. Product groups are admitted to the competition on the basis of expert estimations of the International Jury on the basis of the availability of branded competition in the group.